This commercial artery, lined with buildings dating from the 1930s that combine European and Oriental influences, brings together the most attractive structures in the city.
Mohammed V Boulevard is home to a large number of art deco structures, each of which offers a glimpse into the city's contemporary past.
A time when beauty, contemporary and functionality combine wonderfully
Cherubs, fruit baskets, and lion heads are juxtaposed with zellige or stucco friezes and cedar wood balconies. The variety of ornamental elements on the façade is astounding.
Combining modernity and history
This style, desired by the protectorate, harmoniously combines modern lines and historical ornamental allusions (zellige, green tiles, arches, ironwork, etc.).
Tourists and residents take full part in Heritage Days visits to discover the architectural gems of the economic capital
Because of the hotel it housed, the Bessonneau Building is known as the Lincoln Hotel. It was the first example of combining a gigantic, somber European structure with delicate Moroccan architecture and ornamentation.
The widening of Mohamed V Boulevard in front of the Central Market (25 m between the two buildings) was designed to give the district a more expansive appearance.
Between 1922 and 1927, Marius Boyer collaborated with architect Jean Balois to develop one of the most astonishing structures on Boulevard Mohammed V.
Its construction was overseen by Henri Prost himself. The ABC cinema was erected beneath a building, like a magical grotto. The Bourse du Commerce and Maroc Soir buildings are also striking. They are notable for their circular or imposing shapes.
The linear arcade, which extends in successive jumps, recalls Rivoli (Paris), from which it draws inspiration. The tunnels parallel to the avenue evoke the oriental origins of the souks of Cairo. The Glaoui building is distinguished by its magnificent towers covered with zelliges.
